Most companies in the eVTOL field are building products for the top of the market. Autonomous aerial taxi. High end aircraft for commercial operators and high net worth buyers. The price ranges from 400000 to 600000 US dollars, positioning the flying car as a luxury item for a few people.

The AirCar LightSport, priced at $99000, has shifted the price positioning of flying cars from the luxury category to a dream but achievable field. How was it achieved? They produce all the components themselves, from carbon fiber wings to 400V motors, with a gross profit margin of about 50% that their competitors cannot match.

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